The mark
Two routes to one symbol
Drag to compare the two logo directions — the organic furan ring and the geometric double-F.
Proposal 2
Proposal 1We have developed a disruptive solution to address the climate crisis and plastic pollution.
“Reaction” means two things. A proactive answer to the plastic problem — and an elegant scientific process. Clean because it never stops; clean because it’s high-tech, structured and built to be trusted.
Drag to compare the two logo directions — the organic furan ring and the geometric double-F.
Proposal 2Proposal 1Furanova converts sugar and green electricity into FDCA (furandicarboxylic acid) — the building block for PEF and many recyclable polymers. The same reaction produces green hydrogen: one process delivers two of the products the energy transition needs most.
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Bottles with superior barrier properties to PET, fully recyclable.
Bio-based, recyclable textile fiber for sustainable brands.
Robust packaging with less material while staying lightweight.
The color palette balances nature and biotechnology by mixing organic earth tones within a clean, sterile light gray (off-white) that projects a serious, scientific laboratory vibe.
Our brand typeface: Hubot Sans, highly technical, geometric sans-serif that balances structural rigidity with exceptional digital legibility.
A new material economy, captured from nature and engineered for the world that comes next.
Furanova is a brand built on a simple conviction: the materials of tomorrow should be captured from nature, not pumped from the ground. High-tech, optimistic and unmistakably clean — a reaction the world is ready for.
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